If you’re not using top, middle, and bottom-of-funnel ads, you’re missing out on the customer journey.
In this episode of The Truth About Social Ads, Jason Smith dives deep into the concept of full funnel ads and why they’re essential for any successful ad strategy. Whether you’re in e-commerce, lead generation, or any other business that relies on digital advertising, understanding and implementing full funnel campaigns can make the difference between lackluster performance and exceptional results.
Jason breaks down the three key stages of full funnel advertising: top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF). He explains how each stage serves a specific purpose in the customer journey, from building brand awareness to nurturing engagement and ultimately driving conversions. Using real-world examples and insights from ad account audits, Jason highlights common mistakes brands and agencies make, such as over-reliance on Advantage+ campaigns and neglecting retargeting strategies.
One of the standout takeaways from this episode is the importance of tailoring your ad copy and creative to each stage of the funnel. Jason stresses that speaking to a first-time visitor the same way you would a repeat customer is not only ineffective but could also harm your brand’s credibility. He offers actionable tips for segmenting audiences, crafting personalized messages, and optimizing the frequency of your ads to avoid overwhelming or frustrating potential customers.
For listeners eager to level up their ad game, Jason provides a compelling case for why thinking like a consumer is key. He challenges traditional approaches, urging marketers to move beyond surface-level tactics and embrace a logical, customer-centric perspective. If you’re looking for practical advice to improve your ad performance and better align with your audience’s needs, this episode is a must-listen.
Tune in now to learn how full funnel advertising can transform your campaigns and deliver better results for your business. Don’t miss Jason’s expert advice and real-world strategies for scaling with purpose!
“If you’re not using top, middle, and bottom-of-funnel ads, you’re missing out on the customer journey.” – Jason Smith
Key Takeaways:
- Full Funnel Ads Are Essential
- Avoid One-Size-Fits-All Campaigns
- Think Like a Consumer
- Creative and Copy Customization
Learn more about Jason Smith through the following links:
