“Running ads without SEO is like pouring water into a leaky bucket—fix the leaks first.”

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In this episode of The Truth About Social Ads, host Jason Smith sits down with SEO expert Tyler from Session Interactive to uncover the crucial connection between SEO, paid social media, and business growth. While many businesses rely solely on paid advertising for quick wins, Tyler explains why SEO is the long-term strategy that builds sustainable traffic, brand authority, and higher conversions.

Tyler shares his insider strategies for making SEO and paid media work together, explaining how businesses can own their traffic instead of renting it. He breaks down the three pillars of SEO—on-page, technical, and off-page—and why content optimization, backlinks, and search engine-friendly websites are the secret weapons behind high-ranking brands.

Jason and Tyler also discuss the SEO myths that keep businesses stuck, the biggest mistakes companies make with paid media, and the realistic timeline for SEO success. If you’ve ever wondered how SEO can make social media ads more effective, why Google’s algorithm rewards certain brands over others, or how a strong content strategy can drive more leads, this episode is a must-listen.

Key Takeaways:

  • The biggest misconception about SEO and why it’s not just about keywords
  • How SEO and paid social ads complement each other for long-term growth
  • The role of backlinks, technical SEO, and user experience in search rankings
  • Why relying only on ads without SEO is a costly mistake
  • How brands can track SEO success without waiting years for results

🔊 Don’t forget to subscribe, rate, and review The Truth About Social Ads—and if you’re ready to scale your business with the right mix of ads and SEO, share this episode with your team today!

“Running ads without SEO is like pouring water into a leaky bucket—fix the leaks first.”

 

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