“Running ads without SEO is like pouring water into a leaky bucket—fix the leaks first.” In this episode of The Truth About Social Ads, host Jason Smith sits down with SEO [...]

Struggling to scale your paid ads? Learn when it’s time to bring in the experts. In this special episode of The Truth About Social Ads, host Jason Smith dives into a [...]

The difference between ignored ads and high-converting campaigns? Better copy. Learn how with Hugo. In this episode of The Truth About Social Ads, host Jason Smith welcomes ad copy specialist and [...]

Discover the secrets to leveraging content, connections, and credibility. In this engaging episode of The Truth About Social Ads, host Jason Smith welcomes Dr. Jeremy Weiss, co-founder of Rise25. The conversation [...]

The importance of aligning branding with a deeper mission. In this episode of The Truth About Social Ads, host Jason Smith sits down with Michael Nanula from Three Chord Bourbon for [...]

Top of funnel is all about reaching people who’ve never heard of you. Keep it cold, keep it logical. In this episode of The Truth About Social Ads, Jason Smith dives [...]

If you’re not using top, middle, and bottom-of-funnel ads, you’re missing out on the customer journey. In this episode of The Truth About Social Ads, Jason Smith dives deep into the [...]

Stop fearing the learning phase—discover how to make Meta Ads work for you, even before they ‘optimize'. In today's episode of The Truth About Social Ads, Jason Smith tackles a question [...]

ROAS measures individual campaigns, not business success—it’s like judging the health of a crop by just one plant. In this episode of The Truth About Social Ads, Jason Smith dives deep [...]

Don't be fooled by the numbers—just because others are turning on features doesn’t mean they're seeing better results. In today's episode of "The Truth About Social Ads," host Jason Smith dives [...]