Don’t be fooled by the numbers—just because others are turning on features doesn’t mean they’re seeing better results.
In today’s episode of “The Truth About Social Ads,” host Jason Smith dives into the contentious topic of using Advantage Plus Creatives to enhance ad performance on Facebook and Instagram. Jason acknowledges that while some brands find these AI-driven enhancements useful, many are frustrated by the loss of control over their branding. Throughout the episode, Jason walks listeners through the intricacies of Advantage Plus Creatives, demonstrating how it works within Facebook’s Business Manager using a dummy account. He shares his perspective on which features are beneficial and which may detract from a brand’s integrity, particularly for non-e-commerce businesses. With a focus on practical application, Jason provides actionable advice on optimizing ads without compromising on brand consistency, making this episode a must-listen for advertisers looking to navigate the complexities of AI-enhanced ad tools.
“Don’t be fooled by the numbers—just because others are turning on features doesn’t mean they’re seeing better results.”
Key Takeaways:
- Understanding Advantage Plus Creatives
- Pros and Cons of Using Advantage Plus Creatives
- Walkthrough of the Advantage Plus Creatives setup within Facebook’s Business Manager
Learn more about Jason Smith through the following links:
